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Rachel Daniels joined STA Wealth Management in December 2012. As Director of Operations, Rachel works to build an infrastructure to support company growth, maintain the firm’s culture, and build administrative operational efficiency, productivity, and quality. Additional responsibilities include managing daily activities within the operations department. Serves as an intermediary between operations staff and the Compliance department and Executive Leadership Team. Supervises operations staff in the performance of their duties and is responsible for establishing or contributing ideas for department processes and procedures. Rachel leads a team of internal and external partners towards effective and efficient advisor transitions. Rachel serves on multiple leadership teams at STA including Technology, Client/Advisor Experience, M&A, and Private Funds. Rachel is also responsible for running the STAWealth.com website as well as all of our social media platforms.
Rachel grew up in Jersey Village and currently resides in the Cypress area. She enjoys spending time with her husband and two children, as well as family and friends. She is very active in her church community, she loves classic movies and live music.